Telemedicine company Conversion Labs, Inc. has announced the appointment of Bryant Hussey as chief digital officer. In his role, Mr. Hussey will oversee the company’s marketing and customer retention efforts, lead product launches, improve unit economics and enhance patient lifetime value.
“Online advertising that drives subscriptions is key to our growth strategy and building shareholder value, making Bryant’s proven success in this arena a perfect fit for Conversion Labs,” said Conversion Labs CEO Justin Schreiber. “Bryant has shown to be especially adept at evaluating the trends in the global consumer markets, and creating online marketing campaigns that effectively address them.
Mr. Hussey has more than 20 years of executive level experience within eCommerce and direct-to-consumer companies, most recently as chief digital officer at Advanced Vita Supplements. Prior to that, he was vice president of international beauty company Atlantic Coast Brands.
“I couldn’t be more excited to join Conversion Labs with so many opportunities for growth in direct-to-consumer telemedicine,” said Mr. Hussey. “Creating and executing digital marketing strategies for products that make a real difference in people’s lives has long been my passion. I believe what I can bring to Conversion Labs will really make a difference, especially when teaming with the tremendous talent Justin has brought together over the last several months.”