Justin Hancock

Justin Hancock is a seasoned professional in horticultural content development and marketing, currently serving as the Director of R&D and Horticultural Content at Costa Farms since May 2013. Responsibilities include overseeing content for home gardeners, retail customers, and identifying new houseplant introductions. Previous experience includes roles as Brand Marketing Manager and Consumer Insights Manager at Costa Farms, where Justin focused on public relations, digital marketing, and consumer content efforts. Prior to Costa Farms, Justin held the position of Senior Director of Marketing at Monrovia Plants, enhancing brand communications and marketing initiatives. Additional experience spans senior editorial roles at Meredith and North American Membership Group, along with horticultural management at Loki's Garden. Justin holds a BS in Horticultural Science from the University of Wisconsin-River Falls.