Fawad Asghar

Fawad Asghar currently serves as the VP of Customer Support COE at Coupa, focusing on enhancing service delivery through a comprehensive transformation roadmap emphasizing digital innovation, AI, and automation. Prior to this role, Fawad held multiple leadership positions at SAP from January 2017 to October 2025, including Vice President & Head of Business Transformation for Technical Support in Procurement and VP & Head of Product Support for Procurement Apps, where initiatives led to significant efficiency improvements and enhanced customer satisfaction. Fawad's extensive experience also includes managing critical incident support and technical support teams, driving organizational innovation, and ensuring operational efficiency. Fawad's career began at Landslide Technologies and includes a BA in Public Policy from the University at Albany.