John Bryceland

John Bryceland is a dynamic and innovative leader with a proven track record in driving AI automation and efficiency in Business Spend Management across the Middle East and Africa. They have held key sales leadership positions at various companies, including Managing Director at NRS Media and VP of Sales at IFS and Rimini Street. Educated at INSEAD with a focus on digital partnerships, John is committed to fostering cohesive teams and delivering outstanding business results through strategic clarity. Currently, they serve as Account Director at Coupa Software and continue their education in engineering at Cardonald College.