Jennifer Tate

Senior Vice President and Chief Marketing Officer

Jennifer Tate joined Cracker Barrel as Senior Vice President and Chief Marketing Officer in September 2020. She is responsible for restaurant and retail marketing, culinary innovation and operations, menu strategy, communications, and research and insights.

Ms. Tate worked at Darden for 10 years before joining Cracker Barrel. While there, she held various leadership positions including her most recent role as Executive Vice President and Chief Marketer for Olive Garden. She also served as Senior Brand Manager of Pizza Hut for Yum! Brands for three years, and prior to that was a Brand Manager for Frito-Lay.

Before her career in marketing, Ms. Tate served in the United States Government, in the International Trade Administration and the Office of The Secretary of Commerce, including assignments which took her to four continents.

Ms. Tate holds an MBA in marketing from the Kenan-Flagler Business School of the University of North Carolina at Chapel Hill, a MA in International Relations and Economics from George Washington University and a BA in International Relations from the University of Southern California.

Roles at Cracker Barrel

  • Senior Vice President and Chief Marketing Officer

    Current role

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