Kenneth C. Kunze

Kenneth C. Kunze is the current Chief Marketing Officer at Craft Brew Alliance. Kenneth has held this position since October 2013. Prior to that, they were the Chief Marketing Officer at Sabra Dipping Company from August 2010 to October 2013.

Kenneth began their career in April 1997 as a marketing executive at Heineken. Kenneth remained there for over 10 years before moving on to Sabra Dipping Company. At Heineken, Kenneth was responsible for all marketing activities across the company's portfolio, including brand, media, social, entertainment, retail, packaging, innovation, and consumer insights. Kenneth also led the evolution to a portfolio orientation and evolved brand positioning.

At Sabra Dipping Company, Kenneth helped grow the top line from $150 million to over $350 million in three years. Kenneth did this by implementing an innovative word-of-mouth, influencer, and sampling program that built awareness and drove household penetration of the company's core hummus line up 24 points to 63%. Kenneth also instituted the first innovation, brand planning, and go-to-market processes at Sabra.

Since joining Craft Brew Alliance in 2013, Kenneth has continued to elevate the team's capability and deliver annual operating goals. Under their leadership, the company has seen continued growth and expansion.

Kenneth C. Kunze has a MBA in marketing and finance from Northwestern University's Kellogg School of Management as well as a BS in finance from the Gies College of Business at the University of Illinois Urbana-Champaign.

Kenneth C. Kunze reports to Andrew J. Thomas, CEO. Some of their coworkers include Christine N. Perich - Chief Financial and Strategy Officer, Dan J. Partelow - Vice President, Commercial Development, and Derek Y. Hahm - Vice President, Sales.