Robert P. Widmer

Robert P. Widmer is the founder of Craft Brew Alliance. Robert has over 20 years of experience in the food and beverage industry, having served as Chief Marketing Officer for both Sabra Dipping Company and Heineken.

At Sabra, Widmer was responsible for growing the top line from $150 million to over $350 million in just three years. Robert did this largely through an innovative word-of-mouth sampling program that built awareness and drove household penetration of the company's core hummus line up 24 points to 63%.

At Heineken, Widmer was responsible for setting strategy, planning and delivering annual operating goals, and overseeing all marketing activities across the company's portfolio. Robert was also instrumental in evolving the company's brand positioning and introducing three new product categories.

Widmer has a proven track record of success in the food and beverage industry, and their experience will be invaluable as Craft Brew Alliance continues to grow.

Robert P. Widmer has an MBA in marketing and finance from Northwestern University's Kellogg School of Management and a BS in finance from the University of Illinois Urbana-Champaign's Gies College of Business.