Benjamin Croft is a seasoned social entrepreneur and community builder currently serving as the CEO of GoodPeople.com.au since 2024. With extensive experience in executive coaching and organizational development, Benjamin is a member of Marshall Goldsmith's 100 Coaches and holds advisory roles, including angel investor at Crafty Counsel. Previous ventures include co-founding the Global Team Coaching Institute and Accelerating Coach Excellence, both acquired by Coaching.com, and founding EthicalCoach, which connects executive coaching with nonprofit organizations. Additionally, Benjamin was the founder, CEO, and chairman of the World Business & Executive Coach Summit, attracting nearly 50,000 attendees in 2021. Benjamin's educational background includes a BA (Honors) in Marketing from Birmingham City University.
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Crafty Counsel
Crafty Counsel is a community and media company bringing joy, insight and connection to in-house legal professionals. Founded by Ben White, former in-house and private practice lawyer, Crafty Counsel provides what matters to in-house lawyers. As a media company focused on legal, we do this by creating content, community, insights, and events. Our dynamic community of senior in-house legal professionals come together regularly virtually and in-person to support and learn from each other, and from special guests drawn from the wider legal sector, bolstered by our signature Crafty Counsel media content.