Erika Popejoy

Erika Popejoy serves as the Vice President of Personalization at Crocs, Inc. since February 2025. Previously, Erika held various executive positions, including Vice President of Design, Product, and Merchandising at BIOWORLD MERCHANDISING from January 2022 to 2024, and Vice President of Trend, Design, Product Development & Packaging at The Michaels Companies, Inc. from January 2017 to October 2021. Significant experience also includes roles as Vice President General Manager at Nordstrom, with a focus on Young Customer/Kids and Accessories/Beauty/Intimates/Home from 2011 to 2016, and as Vice President Merchandise Manager at Hot Topic, overseeing sportswear and accessories from 2010 to 2011. Additional roles include Vice President General Merchandise Manager at Forever 21 and Wet Seal, LLC, and Vice President of Apparel at Charlotte Russe. Erika's career began at Target as Director of Supply Chain and Trend & Design Manager from 1999 to 2004, and earlier experience includes time at The Walt Disney Company and Warner Brothers. Erika holds a Bachelor of Science in Business from USC Marshall School of Business, focusing on the Entrepreneur Program.