Marcel Labbe

VP, People & Culture at DAC

Marcel Labbe is the Vice President of People & Culture at DAC. Marcel has over 20 years of experience in marketing and management, with a focus on developing high-performing teams and increasing retention rates.

Labbe began their career in 1997 as the Vice President and General Manager of Go Direct Marketing, where they were responsible for generating over $10 million in annual revenue. Marcel grew the company rapidly, recruiting new staff members and developing innovative customer loyalty programs that increased retention by 50%.

In 2003, Labbe joined JWT as the Vice President of Client Services and Talent Management. Marcel developed a cohesive team of office directors that helped the company exceed revenue targets and provide premier care to clients and customers. Marcel also served in a strategic and human resources capacity following the acquisition of Go Direct by JWT.

Labbe has been with DAC since September 2006, where they have applied their business acumen and market insight to secure a 25% increase in new business. Marcel has also realized double- and triple-digit returns on both B2B and B2C database campaigns.

They are on a team with Mike Fantis - VP & Managing Partner, Dan Temby - SVP, Technology, and Jenna Watson - SVP, Digital Media. Marcel Labbe reports to Norm Hagarty, CEO, Managing Partner. and Jenna Callan - Manager, Talent Acquisition reports to Marcel Labbe.

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Timeline

  • VP, People & Culture

    Current role

  • Vice President, Human Resources

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