Sonia Allard

VP, Marketing Communications at DAC

Sonia Allard is the Vice President of Marketing Communications at DAC. Sonia has over 18 years of experience in sales, marketing, and management.

Allard started their career as a Business Intelligence Specialist at Monster Canada. Sonia then moved to NVI as the Director of Client Services. In 2013, they joined iPropsect as the Vice President of Sales and Marketing. After five years with the company, they transitioned to Adviso where they served as the Vice President of Media and Analytics.

Allard has been with DAC since 2018. In their role as Vice President, they are responsible for leading the company's digital media and web analytics teams. Under their guidance, the teams have been able to deliver on DAC's promise to clients.

Sonia Allard has a Master's Degree in Marketing from HEC Montréal, as well as a BAA in Marketing from the same school.

Some of their coworkers include Mike Fantis - VP & Managing Partner, Adam Luck - VP & GM, and Mike Corak - VP & GM. Sonia Allard reports to Norm Hagarty, CEO, Managing Partner.

Links

Timeline

  • VP, Marketing Communications

    Current role

  • VP & GM

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