Hogan McCormack

Hogan McCormack is a seasoned digital media professional with extensive experience in search engine marketing (SEM) and digital media strategy across various sectors. Currently serving as a Senior Digital Media Specialist at DAC since June 2022, Hogan supervises SEM teams managing over $40M in budgets, leading to significant lead growth and successful marketing strategy development. Previous roles include positions at Performics, where Hogan drove a 31% YoY increase in lead volume for a B2B IT client, and at 360i, where campaign optimization and data analysis were key responsibilities. Hogan's career also encompasses roles in SEM management, ad operations, and business development, supported by a Bachelor’s degree in Supply Chain Management and Marketing from the Haslam College of Business at the University of Tennessee.