Maisie McSwiney

Maisie McSwiney is an experienced social media professional with a robust background in managing and strategizing social media initiatives across various industries. Currently serving as a Social Media Specialist at DairyNZ since November 2025, Maisie previously held the role of Senior Social Media Manager at Fonterra, where responsibilities included overseeing social media strategies that met brand and reputational objectives. Prior to Fonterra, Maisie worked as a Social Media Manager at ZURU Toy Company, managing teams and planning global campaigns, and as Marketing Manager at Pet Resorts of Australia, focusing on marketing strategy across multiple locations. Earlier experience at Qantas encompassed roles as Social Media Manager, Social Media Advisor, and Social Media Customer Care, which contributed significantly to the expertise in social media management and customer engagement.