Ali Raza

Ali Raza is a seasoned sales professional with extensive experience in managing sales teams and driving turnover in the fast-moving consumer goods sector. Currently serving as a Territory Sales Officer at Dalda Foods Limited, Ali oversees both primary and secondary sales, ensuring a monthly turnover of 5CR while mentoring a team of Delivery Sales Representatives and managing two direct distributors. Previous roles include Market Development Executive at Haidri Beverages Pvt. Ltd., where Ali was responsible for secondary sales and team management, and a Territory Sales Officer at EBM, managing a substantial turnover in the cake business. Ali's career began in retail banking as a Retail Sales Officer with Habib Bank Limited. Ali holds a Bachelor of Commerce degree with a focus on Banking from Allama Iqbal Open University.