Lynnette Anderson

Lynnette Anderson has extensive experience in brand marketing and strategic management across various companies in the outdoor and sporting goods industries. Currently serving as Brand Marketing Manager (Seasonal) at Danner Boots since August 2024, Lynnette previously held the position of Senior Marketing Manager at KEEN, where responsibility included leading omni-channel marketing initiatives for the US Outside Performance, Lifestyle, and Kids business. Lynnette's prior roles at Columbia Sportswear Company spanned from February 2014 to April 2021, featuring positions such as Senior Brand Marketing Manager for International Distributors and Global Go-To-Market Marketing Manager. Lynnette directed marketing strategies for numerous international partners, significantly contributing to growth across key regions. Earlier experience includes product marketing for Nutcase Helmets and marketing communications management at the Willamette Valley Wineries Association. Lynnette's academic background includes a Bachelor of Arts in Political Science and International Studies from Northwestern University and a certificate in Digital Marketing Strategies from Portland State University.