DASA
Juliana Hercowitz is a seasoned design professional with extensive experience in various leadership roles across multiple companies. Currently serving as Coordenadora de Design at Dasa since June 2025, Juliana directs art for 15 brands, including Lavoisier and Delboni. Prior experience includes impactful positions at TOTVS as a Business Designer, where Juliana enhanced sales journeys and digital customer experiences, and at iFood, where Juliana coordinated creative squads and contributed to significant brand recognition. With a strong background in branding, design strategy, and team management, Juliana has also held leadership roles in agencies and non-profit organizations, driving innovative solutions and fostering collaborative environments. Educational credentials feature multiple specialization courses in digital marketing, branding, and creative leadership, complemented by a degree in Graphic Design from FAAP.
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DASA
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Diagnosticos da America SA (DASA) is a Brazil-based company engaged in the provision of diagnostic support service. The Company's services are structured into three units: Ambulatory and Hospital, which provides clinical analyses and diagnostic imaging; Laboratory support, which provides services for small and medium-sized laboratories, and Public Health Sector, in which the Company operates through the CientificaLab brand, which focuses on providing auxiliary diagnostic support services for the public health sector. In addition, the Company is engaged in activities related to tests in food and substances to evaluate risks for the human being; import, for its own use, of medical-hospital equipment, sets for diagnostics and related material in general, and granting and administration of business franchising, including advertising and publishing fund, training and selection of labor, supplying of equipment and research material suppliers, among others.