Steve Ayers

VP, National Accounts at Daxko

Steve leads Daxko's revenue growth efforts amongst National Accounts in the club division. He is an entrepreneur with more than 20 years of experience in the health and fitness industry. Prior to joining Daxko, Steve was Chief Revenue Officer at ABC Solutions where he led the development, implementation, and ongoing management of corporate revenue and pricing strategies. During his tenure with ABC Solutions, he also directly managed all sales and marketing efforts for the company. Steve has also served as CFO and equity partner for a regional Gold's Gym chain, CEO and CFO of multiple closely-held companies, and the CFO of a publicly-traded company. Steve is currently enrolled in Harvard Business School and holds an MBA in Business and Accounting and a B.S. in Sports Management and Business. Steve is actively involved in coaching soccer, Kids Beating Cancer, EM Strong Foundation, and the V Foundation. He and his wife live in Orlando, Fl and have five daughters.


  • VP, National Accounts

    Current role

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