Senior Field Marketing Manager, Global Lead

Marketing · Full-time · Stafford, United States

About Us

dbt Labs was founded in 2016 to empower analysts to create and disseminate organizational knowledge. Since then, we’ve grown to become one of the most respected brands in the analytics industry. Our product, dbt, is used by thousands of companies.

dbt Labs is building out a Field Marketing team. This is a rare opportunity to join a hyper-growth company to help develop the foundation, impact strategy, and drive revenue growth globally.

Our Revenue teams are set to triple in size this year. These future employees will join during a time of incredible change in the data landscape– change that we are leading! Their ability make meaningful connections and articulate real value to our users will be paramount. The individual in this role will be a critical conduit for the revenue organization to the rest of the marketing team. If this gets you excited, read on...

Who we are

At dbt Labs, we have developed strong opinions on how companies should practice analytics.

Specifically, we believe that: --Code, not graphical user interfaces, is the best abstraction to express complex analytic logic --Data analysts should adopt similar practices and tools to software developers --Critical analytics infrastructure should be controlled by its users as open-source software --Analytic code itself — not just analytics tools — will increasingly be open source

It turns out that a lot of other people believe this too! Over the course of the past several years we've built a community of 17,000+ people and 3,000 companies who are using our ideas, products, and workflows to conduct analytics, including Lyft, Monzo, GitLab, Snowflake, the ACLU, Amazon, JetBlue, and RentTheRunway. Our product, dbt, has come to be synonymous with the practice of analytics engineering, defining an entire industry.

In this role, you can expect to:

  • Define field marketing strategies for predictable and repeatable engagement/pipeline generation including building a team of global field marketers.

  • Own top of funnel growth in local markets, pipeline generation, Target Account engagement, and customer expansion through a variety of segment-focused and co-marketing tactics.

  • Develop a trusted partner relationship with the regional sales teams by supporting territory needs — including developing localized messages, building relationships with partners, executing campaigns and eventually planning how we thoughtfully build a team to scale this.

  • Create thoughtful approaches that deliver leads, accelerate pipeline but ultimately optimize for brand experience and company values.

  • Build on international and domestic lead-gen campaigns which may include custom landing pages, webinars, digital marketing, and in person events.

  • Partner with the Experiential Marketing and Alliances teams to orchestrate conferences and sponsorships, including managing a budget

  • Own reporting and analysis of our field efforts across the board

You are a good fit if you:

  • Have 5+ years hands-on field marketing experience in a b2b or b2d market, preferably with experiences internationally
  • Have previously owned a pipeline number and can speak to your performance against it
  • First-hand knowledge of how sales and customer success organizations operate and their objectives
  • You have built and/or managed teams
  • Direct experience adapting product marketing messages and growth campaigns for specified personas/territories, project managing integrated campaigns, and providing follow-up support to sales
  • Are a master project manager especially keeping multiple work streams and teams in sync around timelines (our project management tool of choice is Asana)
  • Are an excellent copywriter with the ability to adopt company tone while keeping an ear on language that converts

You'll have an edge if you have:

  • Prior exposure to or marketing to dbt personas, developer communities, Analytics Engineering, open source, or similar
  • Working knowledge developing and executing ABM frameworks
  • Experience with MarTech like Hubspot, Marketo, etc

Compensation & Benefits

  • Competitive Salary
  • Equity Stake
  • Benefits: Unlimited vacation, 401k w/guaranteed contribution, excellent healthcare, and paid parental leave

What to expect in the hiring process:

  • An introductory call with a recruiter
  • A video call with the Director of Revenue Marketing (hiring manager)
  • A panel round of interviews based on a basic prompt with members of our Marketing team, including leadership
  • A final interview with our CEO


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