Federica Pezzetti

Federica Pezzetti is an accomplished marketing professional with extensive experience in performance marketing and growth strategies across various regions and brands. Currently serving as the Head of Performance Marketing - Operations and Growth at Delivery Hero, Federica manages a team focused on consumer and vendor operations. Prior roles include leadership positions in performance marketing for EMEA and MENA regions at Delivery Hero, where responsibilities encompassed customer acquisition, budget management, and strategic growth initiatives. Federica has also held positions at HelloFresh, foodora, and The Kraft Heinz Company, demonstrating a solid foundation in marketing analytics, campaign management, and brand development. Educational qualifications include a Master of Science in Marketing Management from Università Bocconi and a Master of Science in Business Administration from the University of Mannheim.