Felicia Cheng

Felicia Cheng, a skilled product marketing professional, has extensive experience in the technology sector, specializing in gaming and consumer electronics. Currently serving as a Product Marketing Consultant at Dell since November 2013, Felicia manages a portfolio of gaming accessories and oversees product management for Alienware and Dell gaming notebooks and desktops in the APJ region. Prior to Dell, Felicia held senior roles at Green Wave Reality, Seagate Technology, and HP, where responsibilities included defining product strategy, managing product life cycles, and collaborating with engineering and logistics teams. Early career experience at Creative Technology involved managing product lines for graphics and DVD products. Felicia holds an MBA from Imperial College London, a Diploma in Business Administration from the Marketing Institute of Singapore, and a Bachelor of Science in Computer Science from Deakin University.