Marc-André Lafrenière, Ph.D., is an experienced professional in digital HR transformation and people analytics, currently serving as Senior Director at Desjardins since November 2021. In this role, Marc-André leads HR tech strategy, focusing on optimizing systems such as Workday and Service Now while enhancing employee experiences through digital transformation. Previously, Marc-André held various positions in people analytics and data science at National Bank of Canada, where oversight included team leadership and development of strategic visions. Prior roles also include managerial and research positions at PwC Canada, Ubisoft, and several academic institutions, with a strong emphasis on UX research and human motivation. Marc-André Lafrenière earned a Doctor of Philosophy in Social Psychology from UQAM in 2012.
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