Detroit Trading Company maintains the automotive industry's largest digital marketplace that connects in-market automotive shoppers to leading automotive brands.  This marketplace is anchored by a network of leading automotive publishers, including MotorTrend, NADAGuides, Automotive.com, NewCar.com, Consumer Affairs and AutoGuide.com, who use Detroit Trading's online automotive shopping software to help in-market consumers shop for their next car online. 

What We Do:

We provide automotive brands and financial institutions with shopper acquisition, hand-raiser campaigns, enterprise lead management and a trusted source of qualified and consented consumers.

We provide automotive publishers with shopping tools, identity verification and lead delivery services that help them further monetize content while providing new, value-added consumer experiences.

We provide automotive dealerships with innovative technology to help their sales team connect with internet leads easier and faster.


Automotive

Detroit Trading Company

Detroit Trading Company's headquarters in Auburn Hills, MI, United States

This department is responsible for creating and maintaining software applications and systems.

Software Development

The Software Development Team at Detroit Trading Company is responsible for designing, developing, and maintaining the digital infrastructure that powers the company's automotive marketplace. They create user-friendly software tools for automotive publishers, integrate lead management systems for dealerships, and ensure seamless shopper acquisition processes for automotive brands. By leveraging cutting-edge technologies and robust data solutions, the team aims to enhance consumer experiences and optimize the platform's performance.

Software Development Team

The Leadership Team at Detroit Trading Company is responsible for shaping the company's strategic vision, driving growth initiatives, and fostering key partnerships. Comprised of executives with diverse expertise, this team ensures the alignment of all departments with the company's goals, oversees major business operations, and spearheads initiatives to expand market presence and enhance service offerings to automotive brands, publishers, and dealerships.

Leadership Team

The Marketing and Creative team at Detroit Trading Company develops and executes comprehensive marketing strategies to enhance brand visibility and drive consumer engagement. This team leverages digital marketing, content creation, and media performance management to attract in-market automotive shoppers and optimize lead acquisition for automotive brands, financial institutions, publishers, and dealerships. They focus on creating compelling ad campaigns, managing media performance, and utilizing innovative technologies to connect consumers with their next vehicle seamlessly.

Marketing and Creative

The Data and Analytics Team at Detroit Trading Company leverages data to enhance our digital marketplace by analyzing shopper behavior, optimizing lead management, and providing actionable insights. They ensure data accuracy, identify trends, and develop predictive models to support automotive brands, financial institutions, publishers, and dealerships in making informed decisions, ultimately improving consumer experiences and business outcomes.

Data and Analytics Team

This department focuses on developing and implementing marketing strategies while managing product life cycles to enhance customer engagement and satisfaction.

People (3)

Jobs (0)

Other teams

Software Development Team

Leadership Team

Marketing and Creative

Data and Analytics Team

Marketing and Product