Friederike Oehr is an accomplished professional in branding and strategy, currently serving as Teamlead Brand & Strategy and previously in senior brand management roles at Deutsche GigaNetz GmbH since September 2021. Oehr has a strong background in brand solutions and activation, with experience at companies such as Ad Alliance and JUUL Labs. Early career roles included positions at barclaycard, PwC, and raiffeisen.com GmbH & Co. KG, with a focus on commercial, marketing, and valuation. Oehr holds a Master of Science in Accounting & Management from Universität Osnabrück and an IMBA from Siam University in Bangkok, complemented by a Bachelor of Science in Economics from Universität Osnabrück.