Lauriane CURCI is a seasoned marketing professional with extensive experience in the beverage industry, currently serving as the Senior Customer Marketing Manager - On Trade at Diageo since May 2025. Previously, Lauriane held the position of Senior Marketing Manager for Maison Glenfiddich at William Grant & Sons, where responsibilities included strategic brand repositioning, financial management, and cross-functional collaboration to develop commercial strategies. Earlier roles included Brand Marketing Manager for various high-profile brands and Chef de Produit Marketing in multiple organizations, focusing on brand strategy, market analysis, and product development. Lauriane holds multiple degrees in management and marketing, including a Master's in International Management from TBS Education and is pursuing a WSET Spirits Level II from Bordeaux Wine Campus.
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