Sarah Shimmons

Sarah Shimmons is an experienced marketing professional with a strong track record in leadership roles, particularly in the beverage industry. Currently serving as the Marketing & Innovation Director for Diageo Australia and Global Travel Retail since May 2018, Sarah has previously held significant positions at Diageo, including Global Marketing Director for Smirnoff and Category Marketing Director for Vodka, Rum & Tequila in Great Britain. Other notable roles include Global Head of Marketing at Linwoods Health Foods, Beer Marketing Manager at C&C Group, and Customer Marketing Manager at Coca-Cola Hellenic Bottling Company. Sarah’s educational background includes a recent program in Leading Sustainable Corporations at Saïd Business School, University of Oxford, alongside a Master's Degree in Marketing and a Bachelor of Laws from Ulster University.