Francois le Meut

Francois Le Meut is a seasoned marketing professional with extensive experience in performance marketing and digital strategy. Currently serving as the Performance Marketing Director, Global at DiDi since January 2020, Francois is responsible for overseeing global digital marketing operations and achieving company objectives through paid and organic channels. Notable past roles include Measurement and Attribution Lead (Interim) and various leadership positions within the performance marketing teams across Latin America. Prior experience includes managing programmatic campaigns for Uber Eats and Uber Ride across multiple regions, with a focus on acquisition and branding strategies. Francois has also held positions at Addict Mobile, DataXu, and other companies, demonstrating strong expertise in campaign management, data analytics, and team leadership. Educational qualifications include a Master's degree in Strategic and Operational Marketing from IGR-IAE Rennes and a double degree in International Business.