Peter Lloyd

Peter Lloyd is the current Chief Marketing Officer at Digicel Group. Peter has held this position since October of 2009, and prior to that they were the Head of Advertising for the company. Lloyd has also worked as a Senior Account Manager for McConnells Advertising. In this role, they worked with a number of high-profile clients such as BMW, MINI, IDA, Kellogg's, Ballygowan, Club Orange, EIR, and the Department of Transport. Lloyd has extensive experience in developing and executing integrated marketing campaigns that span multiple platforms. Under their leadership, Digicel Group's brand performance elevated to No.1 in social media platforms region-wide, gaining over 2.2M customers. In addition, they led strategy and execution of brand, sponsorship, and product campaigns featuring iconic Brand Ambassador Usain Bolt. These campaigns have been successful both nationally and internationally, earning 6 Caribbean Advertising Federation American Advertising Awards (ADDYs) and 2 international Kinsale Shark Awards.

Peter Lloyd's educational career includes completing an executive leadership program at The Wharton School and earning an honours degree in marketing from Technological University Dublin.

Peter Lloyd reports to Oliver Coughlan, Group Chief Executive Officer. They work with Stephen Blewett - Group Chief Operating Officer, Bryan Gonzales - Group Chief People Officer, and Gyorgy Zsembery - Group Chief Executive Officer, Home and Entertainment.