Virginia G.

Virginia G. is a CRM Specialist currently employed at Digitas Argentina since January 2023, where responsibilities include designing and implementing multichannel strategies and optimizing campaign results through A/B testing. Previously, Virginia served as a CRM Specialist at Leo Burnett from June 2021 to December 2022, focusing on email marketing strategies using Salesforce Marketing Cloud, creating HTML templates, and personalizing customer journeys. Virginia’s experience also includes a role as Project Manager and CRM & Digital Marketing Operator at the Gobierno de la Ciudad de Buenos Aires from February 2017 to June 2021, leading multichannel direct marketing campaigns and innovating email marketing strategies. Virginia began the professional career as an Executive at COVEDISA from January 2015 to October 2016. Virginia holds a Diplomatura Universitaria en Desarrollo Web Frontend from Universidad Nacional de Tres de Febrero and has completed various courses in data analysis, web development, and project management.