Lindsey Helfman

Lindsey Helfman is a dedicated professional with extensive experience in analytics and marketing, currently serving as a Senior Analyst at Digitas North America since August 2022. Previously, Lindsey held the role of Senior Analyst in Analytics & Insights at Kelly Scott Madison from August 2019 to August 2022, alongside an earlier position as an Associate in the same department. A brief internship as a Marketing Science Intern at R/GA in mid-2019 focused on audience and competitor analysis for high-profile clients. Academic contributions include working as a BBA Marketing Peer Coach at the University of Michigan Ross School of Business, assisting peers with career development. Additional experience includes a Marketing Analyst Internship at Bright Cellars and various leadership and support roles across multiple organizations, showcasing a commitment to leveraging data-driven strategies in marketing and operations. Lindsey completed a Bachelor of Business Administration in Marketing at the University of Michigan in 2019.