Mayela Trespalacios

Mayela Trespalacios is a seasoned marketing professional with extensive experience across various leadership roles, currently serving as Senior Vice President of Connections Strategy (CRM) at Digitas North America since September 2023. Prior to this, Mayela held the position of Lead Director for Ecommerce Marketing & Customer Growth Strategy at CVS Health, where responsibilities included developing go-to-market plans and leading performance marketing initiatives. Mayela's experience spans over a decade at Epsilon, where roles progressed from Senior Director of Strategic Business Consulting to Director and Consultant positions, focusing on omni-channel marketing strategies, client engagement, and data-driven marketing solutions. Mayela holds a BBA in Marketing and a BA in Psychology from Southern Methodist University, as well as an Executive Education certificate from Columbia Business School.