Julie Shamrock Rollend

Senior Vice President at Direct Impact

Julie Shamrock Rollend has over 20 years of experience in public relations and corporate communications. Julie is currently serving as a Senior Vice President at BCW Global and Direct Impact. Prior to their current roles, they worked as the Director of Public Relations & Corporate Communications Team Lead at Alarm.com from 2021 to 2023, where they led various communication initiatives, including media relations, internal communications, and social media strategies. Before that, Julie worked at Marriott International as the Director of Consumer Public Relations - The Americas, where they developed strategic PR campaigns, managed agency relationships, and supported executive positioning. Additionally, they have held positions at Hawkins International Public Relations, The Langham Boston, Grand Hyatt New York, and Boston Harbor Hotel. Julie's diverse experience has allowed their to build strong relationships with clients, generate extensive media coverage, and deliver successful communication plans.

Julie Shamrock Rollend holds a Master of Arts degree in Communications with a specialization in Integrated Marketing Communications from Suffolk University. Prior to that, they completed their Bachelor of Arts degree in Journalism, with a focus on Public Relations, from The Ohio State University. Unfortunately, no specific start or end years are provided for either of their educational experiences.

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