Kate Syred

Managing Director of Household, Partnerships & Data at Direct Line Group

Kate joined Direct Line Group in 2000 and is Managing Director of Household, Partnerships & Data. Kate has over 18 years’ experience of the insurance industry. Kate is responsible for delivering the strategy and developing products for the Group’s Home, Pet, Travel, Life and Private Businesses as well as leading the Partnerships division. She is Chair of the Group’s Diversity Network Alliance. Previously, Kate was Commercial & Marketing Director for Privilege and launched Direct Line for Business in 2007. Before joining the Group, Kate held roles in Calvin Klein Cosmetics, Moore Stephens – Vladivostok and is qualified as a Chartered Accountant with the National Audit Office. She is also an Associate of the Royal College of Science.


  • Managing Director of Household, Partnerships & Data

    Current role

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