Sebastian James

Non-Executive Director at Direct Line Group


Sebastian James joined the Board as a Non-Executive Director in August 2014 and is Chair of the Corporate Responsibility Committee.

The Board benefits from Sebastian’s extensive experience in retail and consumer practice at large groups, his detailed understanding of the UK consumer markets, products and brands as well has his strategic and operational experience running Dixons Carphone plc and Boots.

Until 2018, Sebastian was Group Chief Executive of Dixons Carphone plc, having previously held the role of Group Chief Executive of Dixons Retail plc from 2012. Before this, he was CEO of Synergy Insurance Services Limited, a private equity backed insurance company, and was previously Strategy Director at Mothercare plc. Sebastian has a degree in law from the University of Oxford and an MBA from INSEAD. He began his career at The Boston Consulting Group.

Sebastian is President and Managing Director of Boots, and Senior Vice President of Walgreen Boots Alliance, Inc. He is also a Trustee of the Museum of Modern Art Limited.


  • Non-Executive Director

    Current role

Two candidates
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