Samantha Rothschild

Samantha Rothschild has extensive experience in research, insights, and analytics within the entertainment industry. At The Walt Disney Company, from June 2016 to February 2021, Samantha held various positions, culminating in the role of Manager for Research, Insights & Analytics, overseeing the maintenance of ten shows and leading off-cycle pilot testing for ABC Studios. Prior experiences include roles as a Research Analyst at ABC Studios, where responsibilities included analyzing primetime ratings and assisting with pilot tests. Earlier, during an internship at the USC Annenberg Innovation Lab, Samantha focused on audience engagement for The Ellen DeGeneres Show. Samantha holds a Bachelor of Arts in Communication and a Master's Degree in Communication Management, both from the University of Southern California.