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Alex Baldock

Group CEO

Alex Baldock joined the Board as Group Chief Executive of Dixons Carphone on 3 April 2018. He was Group Chief Executive of Shop Direct from 2012 to early 2018. Prior to that, Alex was Managing Director of Lombard (a division of Royal Bank of Scotland), and was Commercial Director and Corporate Director at Barclays Bank. His earlier career includ...


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Roles at Dixons Carphone

  • Group CEO

    Current role


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