Healthcare communications agency dna Communications (dna) has announced the appointment of Mike Rosich as Executive Vice President, General Manager, New York. Mr. Rosich will lead the strategy and operations of the company’s New York office and will be responsible for driving client solutions and growth in the region. He will report to Laura Schoen, the Chief Healthcare Officer at Constituency Management Group and President of Global Healthcare at Weber Shandwick.
"Mike is a driven leader and seasoned advisor whose unique background marries hard science with creativity – an invaluable asset for our client partners and teams," said Ms. Schoen. "Since its founding nearly a decade ago, dna has grown at an impressive clip. With Mike at the helm in one of our key markets, we can accelerate that momentum and deliver greater business-building results to the agency as well as powerful solutions for our clients."
Mr. Rosich has broad experience in collaborating in communications, including digital strategy, content creation and strategic planning. He joins dna from Maher Communications, where he served as executive director of creative strategy and storytelling.
"The impressive team at dna has carved a leading-edge niche in the healthcare space by breaking down complex concepts to create work that resonates deeply with key stakeholders," said Mr. Rosich. "I'm thrilled to be joining the dna family and look forward partnering with its fantastic client roster to help bring these stories to life."