DoiT International appoints new CRO, CMO
Technology company DoiT International has expanded its executive leadership team by appointing Scott White as Chief Revenue Officer and Kristen Cardinalli Chief Marketing Officer. "Bringing on Scott and Kristen is an essential next step in expanding our business maturity as we look to double our global business again in FY21. DoiT is racing ahead to keep pace with the global demand of new and expanded public cloud deployments," said DoiT Chief Executive Officer Yoav Toussia-Cohen. "The pace of digital transformation has accelerated to unprecedented levels. Their expertise will help DoiT enhance our position as a trusted partner as companies look to architect and optimize applications and deployments for cost-effective multi-cloud environments." Mr. White is a seasoned sales leader in the technology, cloud, and managed service industries. He served 18 years in the sales division of Rackspace, and more recently held leadership positions at Mailgun and Chargify. "I'm extremely excited to join DoiT to lead sales and go-to-market (GTM) strategy as we continue the company's impressive growth," said Mr. White. "DoiT's customer-centric philosophy and the emphasis placed on culture and engagement of the team made this a great fit for me. I'm looking forward to expanding into new markets, strengthening our relationships with our cloud partners, and building the leading GTM function in our space." Ms. Cardinalli has more than 20 years of experience in marketing leadership roles in the IT Services, SaaS, and Cloud market sectors. She comes to DoiT from Flexential, where, as Senior Vice President of Marketing, she led the company’s rebrand and was influential in building its growth marketing function. "I am proud to be taking on this role at DoiT during such an exciting time for the industry," said Ms. Cardinalli. "DoiT has opened itself up to expanded geographies and product development, allowing us to accelerate customers' public cloud migration," Cardinalli said. "Now is the time to focus on communicating our value and scale of our cloud ecosystem capabilities. I look forward to building the DoiT brand as a trusted and experienced end-to-end service provider to drive growth for our partners and customers."