Samira Bekkouche

Samira Bekkouche is a seasoned professional in commercial management and marketing, currently serving as Directrice commerciale du réseau de magasins conseils France/Suisse Fr and Category Manager at Dorel Juvenile since October 2016. Key responsibilities involve driving revenue growth and margin management through comprehensive analysis and implementation of marketing strategies across product, price, promotion, and placement. Prior roles include EU Forecast Analyst & Demand Specialist, Marketing Project Manager at The MarkeTech Group, and Category Manager positions at TripAdvisor and ALSO A/S, focusing on market positioning, revenue optimization, and e-commerce profitability. Samira's educational background includes a Double Master in Marketing des Services and Yield Management from ESSCA, complemented by a Bachelor’s degree in Economics and Management from Université d'Angers.