In B2B, the biggest challenge marketers face is connecting their activities with revenue. There are just too many touchpoints and people involved in the buying decision, resulting in complex buyer journeys and long sales cycles. Transparency gets lost. 

We’ve been there! In our previous jobs, we searched for a product that could replace our scrappy semi-solutions and actually help us understand the full value of our actions.

We couldn’t find one. So we decided to build one ourselves.

Enter Dreamdata, the B2B revenue attribution platform for small to midsize B2B companies who have the ambition to be truly data-driven. Our customers typically close multiple deals a month and do inside sales with a significant digital ad spend and have an annual revenue ranging from a few million to hundreds of millions of dollars.

We pull together and clean existing, siloed, commercial data sources before joining them with behavioral data to give a holistic reflection of the actual B2B customer journey and transform it into easy-to-digest, actionable analysis.

This allows demand generation and commercial ops professionals to uncover which B2B go-to-market (GTM) efforts are actually paying off and enables them to repeat the success and stop wasting money. 

With Dreamdata’s insights, it’s not unusual to see campaign effectiveness and marketing ROI improve by more than 50%.

Analytics

Internet

Dreamdata

Lars Grønnegaard

Hugh Tolmie

Camilla Østergaard

Johanne Kure

Marise Larsen

Andy Dyrcz

Mel Simons

Sarah Pfeiffer

Andreea Oprea

Keith Tam

Steffen Hedebrandt

Ole Dallerup

The founding team at Dreamdata has a wealth of experience in both the business and technical sides of startups. Chief Product Officer Martin Thorborg comes from Trustpilot, where he was responsible for the product roadmap and growth. He is joined byProduct Manager Rasmus Christensen, who has a background in marketing from AdPeople Worldwide and AirTame, and User Experience Consultant Christian Fonnesbech, who has worked at Framfab and Tribal DDB. The team is completed by Country Manager Simon Krogh Stald, who has experience in business development and growth from Elance and Upwork. All four founders have degrees from top universities, including the University of Copenhagen, Copenhagen Business School, and Aalborg University.

Founding Team

Leadership Team

CEO and Executive Team

Founding Team

About

Team members

Other teams at Dreamdata

Leadership Team

CEO and Executive Team