Marika Sinikari

Marika Sinikari has extensive experience in marketing and business development, primarily within Eaton since May 1996, where roles have included Segment & Channel Marketing Team Lead for Eaton EMEA Nordic, Head of Marketing for Finland & Baltics, and Country Marketing Manager for Finland. Responsibilities have encompassed planning and executing Account Based Marketing programs and developing comprehensive marketing strategies for the Power Quality business in the EMEA region. Prior to Eaton, Marika served as a Customer Care Professional at IFK Helsinki. Marika holds an IDM Professional Diploma in Digital Marketing, an Executive MBA in International Marketing, and is a Certified Scrum Master. Educational background includes a Bachelor of Business Administration in International Business from Lahti University of Applied Sciences.