Carolina Escobar Cadavid

Carolina Escobar Cadavid currently serves as the LATAM Business Unit Head for Private Label at Edgewell Personal Care, responsible for the development and implementation of long-term strategies within the business unit. Previous roles include LATAM Customer Development Manager at Edgewell, overseeing shopper marketing, category management, and net revenue management across multiple Latin American countries. Prior to Edgewell, Carolina held positions at Bayer as eCommerce Lead and Senior Manager of Key Accounts, focusing on sales strategy and category management in the Consumer Health sector. Additionally, Carolina has experience as an Adjunct Professor of Marketing at Universidad EAFIT and held significant roles at Mattel, contributing to the company's sales and marketing strategies. Carolina holds a Master's in Marketing, a specialization in Marketing, and a degree in International Negotiation from Universidad EAFIT.