Reda B.

Reda B. is an experienced professional in sales force effectiveness and performance analysis, currently working at El Kendi Industrie du Médicament since June 2018. Responsibilities include enhancing sales force effectiveness and analyzing company performance as part of MS PHARMA. Prior experience includes serving as a Business Analyst at IMS Health, where Reda B. conducted market studies and supervised a team of five field investigators, and a Consultant P&I at EY focused on performance improvement and business development. Reda B. also worked as a Junior Consultant/Marketing Analyst at BH Advisory, specializing in marketing studies and data analysis, and managed client accounts at Emploitic.com. Academic qualifications include a degree in statistics and applied economics from École nationale supérieure de statistique et d'économie appliquée ENSSEA and an advanced business English certification from Shane English School.