ElasticRun is a B2B eCommerce platform for rural India

Opening up newer possibilities for brands to make their products available to rural consumers.

ElasticRun extends the reach of the brand's direct distribution networks to deep rural markets. It enables access to a set of net new stores and customers for the brands, which were not accessible through the traditional distribution networks. ElasticRun network helps eCommerce companies reach the customers in far flung rural areas through its crowdsourced logistics network. The rich transaction data generated on ElasticRun platform enables financial institutions to bring in a large number of rural stores as their SME customers. The same set of data further helps the brands to sharpen their marketing offerings to the rural markets.

The deep reach is made possible through the ElasticRun technology platform that enables a “no capex” and “variable cost” crowdsourced logistics network. Through its rural Kirana network, ElasticRun platform would channel trade, finance and data of $600 Bn consumption in India.

ElasticRun was founded by Sandeep Deshmukh, Shitiz Bansal and Saurabh Nigam in 2016. It is backed by multiple marquee investors.

Internet

Elastic Run

Sandeep Deshmukh

Salil Chinchore

Manish Dubey

Saurabh Nigam

Shitiz Bansal

The Product Management and Development team at ElasticRun is responsible for designing and enhancing the eCommerce platform to effectively connect brands with rural consumers across India. This team focuses on creating innovative solutions for product distribution, leveraging rich transaction data to refine marketing strategies, and ensuring a seamless user experience through collaboration with engineering and design. By integrating feedback and insights, they drive the development of tools and features that empower brands to reach new markets and optimize their supply chains.

Product Management and Development

Engineering and Technology

Operations Management

Leadership Team

Product Management and Development

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Team members

Other teams at Elastic Run

Engineering and Technology

Operations Management

Leadership Team