Arbie Artinian

Arbie Artinian is an experienced marketing professional with a strong background in franchise growth and brand management within the gaming and consumer goods industries. Currently serving as the Director of Franchise Growth at Electronic Arts (EA) for Asia and Emerging Markets since August 2012, Arbie has also held various leadership roles in marketing and franchise development within EA. Prior experience includes a tenure at Activision Blizzard as the Call of Duty Business Unit Manager and roles at Vivendi Universal Games and Reckitt Benckiser, where responsibilities included product marketing and national account management for various consumer brands. Arbie holds a Bachelor of Commerce in Marketing from Western Sydney University and has completed a Marketing Leadership Masterclass.