Rafael Fonseca

Rafael Fonseca is a seasoned professional in the fields of data, business intelligence, and marketing, currently serving as a Senior Data & AI Squad Leader at EloGroup since March 2022. Previously, Rafael contributed to BR Distribuidora as a Business Intelligence specialist, developing KPIs and dashboards to foster a data-driven approach. At ICONIC, leadership roles in business strategy and trade marketing were undertaken, focusing on brands such as Ipiranga and Texaco. Rafael's experience also includes a supervisory position in trade marketing at Cervejaria Ambev and founding a client-focused group at Grupo Rio. Academic credentials include an MBA in Data Science and Analytics from USP and a Credential of Readiness from Harvard Business School Online.