Asaf Laifer

Asaf Laifer is a seasoned professional in the field of Monitoring & Protection products, currently serving as the Metering & Protection Division Manager at Elspec Ltd. since December 2009. With extensive expertise in sales, marketing, research & development, and global market strategy, Asaf is responsible for product strategy, positioning, and market execution. Prior roles include Division Manager and Product Manager, where Asaf developed product line strategies and gathered critical market feedback. Previously, Asaf was a Product Manager and Desk Manager for the APAC Region at Ofil Ltd. Educational qualifications include degrees in Electrical and Electronics Engineering from the Holon Institute of Technology and training in Digital Marketing Strategy from the Technion - Israel Institute of Technology, alongside a Professional Product Management Course from Bar-Ilan University.