Jennifer Liu is a seasoned marketing professional with extensive experience in CRM and digital marketing. Currently serving as a Marketing Operations Analyst at Employment Hero since January 2023, Jennifer supports the migration of customer communications into Braze. Previously, Jennifer held various roles at Plenti from May 2021 to November 2022, including CRM Manager and Marketing Manager, where responsibilities encompassed end-to-end campaign execution, migration of automations, digital marketing management, and optimization of advertising strategies. Prior to that, Jennifer worked at Zip Co Limited from September 2017 to May 2021 as a CRM Specialist and Marketing Coordinator, demonstrating skills in campaign execution, A/B testing, and email design. Jennifer earned a Bachelor of Business Administration in Marketing from Macquarie University and completed secondary education at Fort Street High School.
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