Mick Baker

Mick Baker is an experienced professional in digital marketing and optimization, currently serving as Conversion Manager at Employment Hero since May 2023, while also functioning as a Digital Growth Specialist. Prior to this role, Mick was Optimisation Manager at dentsu international from January 2022 to April 2023, leading a team to implement advanced experimentation programs for clients. At JD Sports Fashion plc, from July 2021 to January 2022, Mick held the position of Senior UX & Optimisation Executive, focusing on the Asia Pacific market and conducting crucial e-commerce analyses. Mick's earlier experience includes a tenure at AXA from September 2015 to July 2021, where responsibilities spanned from managing digital marketing channels as a Digital Marketing Executive to participating in a significant intranet upgrade project as a Digital Communications Executive. Educational qualifications include a Diploma in Digital Marketing from the Digital Marketing Institute completed in 2021 and a Bachelor's degree in English from Blackpool and The Fylde College obtained in 2017.