Kristof van Genck

Kristof Van Genck is an experienced marketing professional with a focus on the B2C segment, currently serving as Marketing Manager B2C at Eneco Belgium since May 2013. Responsibilities include developing marketing strategies, go-to-market plans, and online acquisition and retention initiatives, aimed at enhancing demand within the consumer energy market. Previously, Kristof held roles as B2C Segment Marketing Manager and B2C Channel Marketing Manager, where efforts centered on generating demand and optimizing marketing channels for the B2C and SOHO markets. Prior to Eneco, Kristof worked at Microsoft from October 2010 to May 2013 as Campaign Manager, leading marketing campaigns for various consumer products. Academically, Kristof holds a Master’s degree in Communication Sciences - Strategic Communication from KU Leuven and a Bachelor’s degree in Communication Management - Public Relations from AP Hogeschool Antwerpen, complemented by an Erasmus exchange program in Communication Management.