George Ustinov is a seasoned executive currently serving as the Regional CEO at Entain, where they lead sustainable business development across 11 regulated markets. With a robust financial background, George has previously held significant roles including Group CEO at Enlabs, the largest regulated iGaming operator in the Baltics. Their career also includes leadership positions at Creamfinance, EY, and Premier Comptable SIA, showcasing their extensive experience in financial planning, audit, and accounting. George’s educational credentials include a Bachelor of Science in Business Administration from Latvijas Universitate and an Accounting and Finance qualification from ACCA.
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